We at Adverum have received four gold awards at the Public Relations Global Network (PRGN) annual awards for independent public relations agencies. This year, our agency got the most gold awards out of 34 agencies that submitted 170 campaigns in different categories.
Adverum secured first place in the category of Advocacy and Awareness Campaigns by helping the Lithuanian Road Safety Administration raise awareness about safe electric scooter driving. The agency conducted video and photo experiments on the country’s streets, created virtual tests, and engaged in communication on social media to establish relationships with opinion leaders, the media, electric scooter users, and sellers.
In the Integrated Campaigns and ESG, CSR, and Sustainability categories, the “Volfas Engelman Nealkoholinis” social initiative “The Power of a Good Word” won gold. The main goal of this initiative was to promote positive changes in Lithuanian society by encouraging people to say more kind words and praise and give more compliments to each other. We implemented the project in collaboration with the advertising agency TBWA and the media planning agency Dentsu Lithuania. We specifically focused on the saddest day of the year (Blue Monday) and created a video demonstrating the impact of kind words with the participation of “Volfas Engelman” employees. Additionally, four major Lithuanian news portals featured sections dedicated to positive news.
We also won first place in the Crisis and Issues Management category for the campaign to control the reputational crisis due to the spread of negative information about one of our clients.
“The international recognition encourages us to pursue ideas that may sometimes seem unrealistic or challenging confidently. And we, as Lithuanians, should not hesitate to show off what we can do. Once again, I am convinced that we are powerful and creative and can confidently compete and stand out globally. Thanks to the clients who believe in us, trust us, and encourage us to create ideas, and of course, to the ambitious and creative team without whom all these projects would simply be impossible,” says Ieva Naujalytė, Senior Partner at Adverum.
PRGN is an international network of independent communication agencies, bringing together 54 agencies from 34 countries in North and South America, Europe, the Middle East, Africa, Australia, and Asia. Established in 1999, PRGN is one of the largest international public relations networks in the world.