More than a Logo: Anatomy of a Successful Brand

Rugilė Mameniškytė, Graphic designer Imagine your brand as a person – would you want them as a friend? Brands, much like individuals, are intricate, multifaceted and and always sending signals

How to communicate with a satiated generation?

Aurelija Astrauskė, Executive Director at Adverum Challenging times have come for leaders and HR professionals. The COVID-19 pandemic has completely changed the rules of the job market, where today it’s

Adverum has a new leader

Experienced communications consultant Aurelija Astrauskė has joined Adverum, a communications firm with 20 years of expertise in the industry, as the Executive Director. Ieva Naujalytė, the firm’s CEO, will continue

Expert Communication: I have an opinion. Who cares?

Anastasija Zemdliauskaite, Adverum Senior Consultant  Expert communication is often considered a traditional form of communication, involving opinion, comments, advice, and insight from specialists, representing their companies. However, due to the

Defining Criteria for the Best PR Firm

Today public relations is a profession that can fit a number of roles and functions, including media relations, corporate and marketing communications, brand awareness, creative solutions, and the list goes

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