Entrepreneurship and export development agency Enterprise Lithuania has selected Adverum to lead the export development communication campaign in foreign markets. The campaign goal is to increase awareness of Lithuania’s priority export sectors and form a favorable opinion about Lithuanian goods and services in Germany, France, the USA, Netherlands, and Sweden.
These five target export markets will be familiarized with six Lithuanian industries, using the detailed strategies for increasing competitiveness in specific countries, developed by Enterprise Lithuania, together with its partners. One of the strategies is the implementation of strategic communication, which will be the responsibility of Adverum.
“In order to improve the conditions for Lithuanian companies to establish themselves in foreign markets, it’s important to increase the awareness of Lithuanian industrial sectors. Although those sectors and companies that already work with Lithuanian businesses are changing the attitude towards us in a positive direction, we still face certain stereotypes. Hopefully, this communication project will accelerate changes and ignite a continuous, systematic representation of Lithuanian business sectors in foreign markets,” says Daina Kleponė, Managing Director at Enterprise Lithuania.
D. Kleponė emphasizes that the B2B-orientated communication campaign will position Lithuanian sectors as reliable partners, who create sustainable, eco-friendly, innovative solutions to meet the needs of the market.
The campaign will present the strengths, capabilities, and unique services of Lithuanian exporters by introducing the food and beverage sector in Germany and Netherlands, furniture sector in France and Germany, traditional engineering sector in France and Germany, high-tech engineering sector in France and Germany, IT – in Sweden and Germany, as well as biotechnology and pharmaceutical sector – in USA and Germany.
“We have a unique opportunity to participate in shaping the Lithuanian business image in the eyes of the world. Being a part of the global community ourselves, we see the significance of helping Lithuanian businesses in strategically important export markets,” says Ieva Naujalytė, Managing Partner at Adverum.
To adapt the communication tone and manner to the local mindset as well as in selecting the most effective communication channels, Adverum will seek help from partners in target countries and consult with branch associations. Consultations with the representatives of embassies in the target countries, commercial attachés, and representatives of Lithuanian manufacturer and service associations will also take place, with the goal to identify the Lithuanian business success stories and solidify Lithuania as a reliable and valued and business partner.
Raising the awareness of Lithuanian export sectors in foreign markets is part of the project “Increasing the competitiveness of promising export sectors in target markets” implemented by Enterprise Lithuania and funded by European Union Structural Funds. The estimated communication implementation scope is 478 000 Eur.
Communication service company Adverum represents PRGN, the global network of leading independent public relations agencies in the Baltic States. Approximately one-third of the company’s revenue comes from communication services implemented abroad. Among the services provided by Adverum experts are strategic and crisis communication consulting, public relations, marketing communication, digital communication, market entry consulting, etc. Adverum has a sizable client portfolio, including Citadele bank, DELL EMC, Ignitis, K2 LT, Nestlé, Omniva, Vilniaus duona, Volfas Engelman, Yukon Advanced Optics Worldwide, and Wizz Air.