Yukon Advanced Optics Worldwide chose their communication partners

Yukon Advanced Optics Worldwide, a group of high-tech companies exporting thermal-imaging and digital night vision devices to more than 70 countries around the world, has chosen Adverum as its communication partner in Lithuania and foreign markets.

“Our group now consists of nine companies operating in 7 countries. Currently, we are in the growth and innovation phase. The number of our employees is growing (we employ 1,100 specialists at the moment), we are expanding our product range as well as their complexity. Transparent and targeted communication will help us embed our position as a European high engineering technology manufacturer in the global market. At the same time, we will be improving employer branding: our company offers many benefits and values for employees, we want to spread this message to our potential team members”, said Germanas Kavalskis, Head of Communications at Yukon Advanced Optics Worldwide.

Adverum will assist the group with both strategic (positioning, employer image, branding) and tactical (PR and image building) decisions.

“This year has been a period of rapid growth for us in terms of the team, our skillset, and the number of companies we work with. The needs of our clients are also high: we work with international communication, target audiences in various countries, a wide range of channels. Partners like Yukon Advanced Optics Worldwide give our team the opportunity to reach the full potential and enter new areas, or, as we like to say, create the stories of tomorrow”, said Ieva Naujalytė managing partner at Adverum.

Yukon Advanced Optics Worldwide develops Pulsar and Yukon Advanced Optics, world-renowned day and night optic and electro-optic device brands, used for travel, hunting, marine and security sectors. The group is a pioneer in producing civil thermal imagery, the main markets for the devices it develops are the USA and Europe. In 2020 the group reached a worldwide turnover of 103 million euros. Moreover, the group is one of the few manufacturers that ensures the full production cycle of their products. It currently offers more than 200 products, with plans to release 20 new devices this year. The company also plans on upgrading software and increasing its research and development (R&D) capacity.

Communication service company Adverum provides strategic and crisis communication consulting, public relations, marketing and digital communication, as well as media relations training, ESG communication, and new reality employer branding services.

Adverum has a sizable client portfolio, including DELL EMC, Ignitis, Citadele bank, K2 LT, Nestlé, Omniva, Vilniaus Duona, Wolfas Engelman, Wizz Air, Versli Lietuva, and Northtown Vilnius.