CASE
CROSS-BORDER COMMUNICATION
Client
Versli Lietuva
Task
To ensure communication of the country’s strategic export sectors in the target foreign markets and to achieve 5-10% awareness of different sectors among the target audiences.
Solutions delivered
- Along with communication partners – communication experts in the USA, Germany, France, the Netherlands, and Sweden we prepared more than 50 articles that were initiated and distributed in media in respective countries.
- Paid media projects in vertical media, influencer engagement, trade bodies engagement were planned and executed
- LinkedIn communication and advertising, development, and management resulted in a target audience reach of 518,595, consisting of mid-level and senior executives in the target sectors
- Sectors awareness in foreign target markets among target audiences reached: in Germany: Lithuanian furniture sector – 19%, traditional engineering – 25.26%, high-tech engineering – 18.8%, information technology – 23.4%, biotechnology and pharmaceuticals – 17, 27%, food and beverage – 34.65%, food and beverage in the Netherlands – 17%, information technology in Sweden – 27.85%, furniture in France – 19%, traditional engineering – 18.85%, high-tech engineering – 20.81 %, US biotechnology and pharmaceuticals – 5%