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CASE

PUBLIC RELATIONS

Client

Wizz Air

Task

Communication management and maintaining the excellent image of Wizzair while closing a flight base in Riga

Solutions delivered

  • A media conference in Vilnius for journalists of the country’s leading news channels¬†
  • The message was controlled by focusing on the good news for Lithuania – the transfer of a plane from Riga to Vilnius
  • A few hours later, the announcement in Latvia came out about the closure of the base in Riga, which was no longer receiving much media interest
  • 32 positive or neutral publications per week

Time
August 2021 

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