Gamtos Ateitis


Our client, one of three waste management companies in Lithuania, challenged us to differentiate them from their competition by adding value through communication

Solutions delivered

  • We designed and launched a social club, Packaging of the Future, available only to our client’s customers – domestic manufacturers and importers. This initiative facilitates knowledge sharing on sustainable packaging solutions among the country’s largest manufacturers while amplifying their reputation as eco-friendly businesses
  • 33 companies that are the country’s largest manufacturers and importers signed the Club membership
  • 80% of Club members participated in the Club’s media relations as experts and demonstrated unprecedented engagement on social media
  • In just ten months, we secured 32 publications about sustainable packaging in the most prominent media channels
  • The Club initiative differentiated our client from competitors, earned significant awareness, and strengthened its client relationships

January-December 2021  

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