CASE
PUBLIC RELATIONS
Client
Gamtos Ateitis
Task
Our client, one of three waste management companies in Lithuania, challenged us to differentiate them from their competition by adding value through communication
Solutions delivered
- We designed and launched a social club, Packaging of the Future, available only to our client’s customers – domestic manufacturers and importers. This initiative facilitates knowledge sharing on sustainable packaging solutions among the country’s largest manufacturers while amplifying their reputation as eco-friendly businesses
- 33 companies that are the country’s largest manufacturers and importers signed the Club membership
- 80% of Club members participated in the Club’s media relations as experts and demonstrated unprecedented engagement on social media
- In just ten months, we secured 32 publications about sustainable packaging in the most prominent media channels
- The Club initiative differentiated our client from competitors, earned significant awareness, and strengthened its client relationships