CASE
CROSS-BORDER COMMUNICATION
Client
Inovacijų agentūra / Innovation Agency Lithuania
Task
To present the potential of Lithuanian life sciences and the leading life sciences event in the Baltics to global markets through media relations with journalists from prestigious international life sciences, and business media outlets.
Solutions delivered
- Media relations before, during, and after the event – journalists‘ selection and an invitation to Life Sciences Baltics, the organisation of the media centre, and follow-ups;
- The preparation and successful distribution of the press release to Latvian, Estonian, and Polish media to attract more visitors from neighbourhood countries;
- Lithuania’s life sciences online pressroom;
- 12 journalists from different media outlets from the UK, Latvia, Estonia, Poland, Greece, Israel, and Taiwan came to the event to discover new life sciences trends and our sector’s potential. The visit continued with group dinners with Innovation Agency Lithuania and Invest Lithuania representatives, a city tour, and additional meetings with Lithuanian life sciences companies;
- Journalists’ posts on LinkedIn and publications on Lithuania’s life sciences and the event published in prestigious media outlets around the world.