CASE
PUBLIC RELATIONS
Client
Pharmaceuticals client
Task
Inform the society about the factors influencing the development of cardiovascular disease, introduce statins as one of the solutions for cholesterol control
Solutions delivered
- Over three years, 55 publications have been distributed to the media on the effects of hypertension, cholesterol, harmful habits, lifestyle, diet, preventive testing, and genetics on health, especially cardiovascular disease
- All the major media channels published material multiple times, communicating campaign messages
- The client has noticed a significantly improved attitude towards statins among the target audience