CASE
PUBLIC RELATIONS
Client
Lithuanian roads association
Task
Raising awareness of the problem of underfunded roads among the authorities and the public
Solutions delivered
- Representing the interests of the Lithuanian Roads Association, we have found allies who are just as concerned about the problem of poor road funding as the road builders. This is the Association of Lithuanian Municipalities. We helped the associations to find and formulate common denominators.
- We had employed classic communication tools: a press conference and a press release.
- The Associations’ position has been published in the media around 20 times from different angles, including popular news programmes on TV and radio.
- Not a single publication unfavourable to the sponsors.
- The objective of being heard by the institutions and the public was achieved.