Victories mark 2022 for the communication agency Adverum – Gold and Silver trophies reached the agency from the Mi:t&Links Baltic Communication Awards 2022.
Adverum received Gold award in B2B Communications and Silver award in Corporate Communication category for the project and idea of the Packaging of the Future Club. Adverum has created a campaign for the packaging waste management company Gamtos Ateitis.
“This initiative encourages and, we believe, inspires Lithuanian manufacturers and importers to use sustainable packaging. So far, most sustainability-driven packaging campaigns have targeted residents and their ability or willingness to recycle. We found the solution using a different approach and targeted our campaign towards businesses instead. Together with the client, we were the first to implement a business-oriented communication campaign of this scale. The campaign sent a message to manufacturers that they will find real value in choosing sustainable packaging solutions and reorienting their production processes towards more sustainable ones,” says Ieva Naujalytė, the head partner of Adverum.
Packaging of the Future Club, founded in 2021 by Gamtos Ateitis and Adverum, currently unites 33 companies, including brands like Lidl, Orkla Food Lietuva, Augma, Oho, Nematekas, Volfas Engelman, and others. By joining it, club members have committed to using sustainable packaging in their production and, at the same time, have become ambassadors of the idea by sharing their practices and experiences with the public through media.
“Every year, we create many ideas, but not all of them reach the light of day. But we are so grateful to have brave clients who are determined to implement a project that makes a real difference and is important to society. We sincerely thank Gamtos Ateitis for the trust and the opportunity to become the best in the Baltic communications market together, ” says I. Naujalytė.
Mi:t & Links.The Baltic Communication Awards is the main event of the year in the communications industry in the Baltics.