CASE
PUBLIC RELATIONS
Client
Volfas Engelman
Task
Portray Volfas Engelman Nealkoholinis as a responsible brand that contributes to national security through community-based initiatives.
Solutions delivered
- Organized the first voluntary commandant’s course in Lithuania – completed by 14 volunteers.
- Strong support and public endorsement from the Ministry of National Defence, along with Minister Laurynas Kasčiūnas’ attendance and speech, significantly enhanced the project’s credibility.
- The communication surrounding this initiative strengthened brand visibility. In Q3 2024, the company achieved a remarkable 50.51% share of voice (Mediaskopas data) within the brewing industry (the highest in this category).
- The Ministry of National Defence awarded the project’s creators, highlighting its national importance and impact on civilian resilience.