CASE
MARKETING COMMUNICATION
Client
Volfas Engelman
Task
To launch new Volfas Engelman ICE non-alcoholic beer
Solutions delivered
- Together with the client, we organized a social experiment – we left a truck open in the center of Vilnius and observed whether passersby would dare to help themselves to non-alcoholic beer.
- The activation was covered on the largest Lithuanian news outlets (Delfi, TV3, Lrytas, 15min, and other media channels).
- Publications generated over 19,000 article views and more than 6,500 video content views.
- The influencer’s content received 86,538 views and 122,732 story views.
- Public opinion of Volfas Engelman was positive, with the brand seen as innovative, fun, and responsible.
- Gold Award at the Best Practice Awards 2025 for Product or Service Launches category and Bronze in the B2C/Consumer Communication – Products category.