CASE
MARKETING COMMUNICATION
Client
Volfas Engelman
Task
To increase awareness and visitor engagement for “Volfas Engelman” Brewers’ Day in Kaunas, highlighting the craftsmanship of brewing, and strengthening the brand’s image
Solutions delivered
- Coverage of the event appeared in media outlets such as 15min, Delfi, Lrytas, TV3, Kauno diena, and Kas vyksta Kaune.
- A total of 13 event-related posts on LinkedIn organically generated more than 300 reactions.
- Well-known Lithuanian public figures and influencers actively shared content about Brewers’ Day on their channels, encouraging their audiences to attend.
- In total, more than 8,000 people attended Brewers’ Day in 2024. Additionally, over 600 participants took part in exclusive limited-edition beverage tastings, with registration filling up almost instantly – clearly demonstrating strong public interest.