CASE
PUBLIC RELATIONS
Client
VIA LIETUVA
Task
Create and carry out a communication strategy to clearly explain the change – the new electronic road toll system for heavy vehicles introduced by VIA Lietuva.
Solutions delivered
- A communication strategy has been developed and a strategic communication plan has been prepared.
- A press conference was held for the media. Result: original coverage by BNS and ELTA news agencies, LRT news and radio, and all major news portals, including vz.lt, lrt.lt, tv3.lt, delfi.lt, 15min.lt, lrytas.lt, and others.