CASE
INFLUENCER RELATIONS
Client
Order of Malta Relief Organisation
Task
To spread awareness of the 25th Maltese Soup initiative on Instagram.
Solutions delivered
- An initiative concept and action plan were developed.
- Well-known people-ambassadors were selected to invite their social media audiences to participate in the initiative (by sharing messages, Reels, and Stories, cooking soup themselves, and sharing recipes).
- We maintained regular communication with the selected well-known individuals: some were filmed, while others created video content according to the provided script. All influencers participated in the initiative without any compensation.
- A press release was prepared in which famous people shared their soup recipes and invited others to join the initiative.
- At least 250k followers were reached through IG stories, reels, and newsletters
- There were 7 media publications, reaching an audience of over 892,000. At least 1.3 million followers were reached on social networks.