CASE
PUBLIC RELATIONS
Client
Girteka
Task
The campaign aimed to enhance the client’s brand and employer image, creating engaging content and highlighting meaningful collaboration with the Lithuanian Paralympic Committee.
Solutions delivered
- The campaign effectively supported Girteka’s image as a values-driven organisation focused on teamwork, unity, and mutual support.
- By announcing a partnership with the Lithuanian Paralympic Committee, the campaign established Girteka as a supporter of significant social initiatives.
- The Lithuanian Paralympic Committee and its athletes stated that the campaign significantly contributed to their achievements and the overall growth of the Lithuanian Paralympic community.
- The campaign videos, released on the Delfi platform for a week, garnered almost 100,000 views. Meanwhile, the banner campaign collected about 1,500,000 views and reached 300,000 unique Delfi visitors.
- Silver Award in the Employer Communications Category in 2024 (PRGN BEST PRACTICE AWARDS)
Time
2024 June–September