CASE
MARKETING COMMUNICATION
Client
GAMTOS ATEITIS
Task
Develop a strategy for the organisation to strengthen its ties with THE members and stand out from the competition.
Solutions delivered
- A communication mechanism has been created to invite Gamtos Ateitis customers exclusively to the club.
- During the first few weeks of the project, 33 Lithuanian manufacturers and retailers joined the club and committed to using eco-friendly packaging.
- The news site “Verslo žinios” has launched a column titled “Packaging of the Future – Sustainable Packaging,” which features 16 articles quoting club members.
- The campaign’s advertising and communications reached over 4 million impressions.
- The project won gold at the Mi:t&Links Baltic Communication Awards in the B2B communications category and silver in the corporate communications category.
- The project won gold in the Corporate Sustainability / ESG Social Responsibility category in Lithuania in 2021 (PRGN BEST PRACTICE AWARDS).
- The project was named the best corporate communications project in Lithuania in 2022 (PR Impact Awards).
- The project was named the best in the B2B communications category and won a silver award in the corporate communications category in Lithuania in 2022 (Mi:t&Links Baltic COMMUNICATION AWARDS).