CASE
MARKETING COMMUNICATION
Client
Volfas Engelman
Task
To introduce Royal Bavarian beverages to the Lithuanian market, raise awareness of Bavarian traditions, and establish Oktoberfest in Kaunas as the only officially recognised Bavarian festival in the Baltic states.
Solutions delivered
- 2 news stories ranked among the Top 5 most-mentioned beverage industry press releases of the year – one covering the expansion of the royal partnership and new brew launch, the other announcing the Bavarian Weekend in Kaunas.
- During the campaign, 14 press releases were published, and social media communication reached approximately 57,400 users.
- A high-profile media conference announced the partnership with the Royal Family and showcased new Bavarian beverages. Coverage was secured in all major national outlets and several regional ones, including Delfi, Lrytas, 15min, Verslo žinios, Kauno diena, TV3, Kas vyksta Kaune, and Žmonės.
- The Oktoberfest in Kaunas attracted almost 6,000 visitors over two days, up from 5,000 visitors the previous year, indicating significant growth for the event.
- Approximately 60% of attendees wore traditional Bavarian attire, showing high engagement.
- The Bavarian Weekend event welcomed around 500 guests, strengthening off-season brand engagement.