CASE
EMPLOYER BRANDING
Client
Amber Grid
Task
– Create a modern and attractive image of Amber Grid as an employer.
– Increase brand visibility through employee-generated content.
– Enhance employee engagement by fostering meaningful participation in the project.
Solutions delivered
- 8 active Amberssadors created authentic content.
- From the start of the campaign, Amberssadors’ posts achieved 11% higher engagement than Amber Grid’s own LinkedIn account, with a total of 192 posts
generating 12,031 likes. - The Amberssadors generated more than
twice the amount of content compared to Amber Grid’s official
LinkedIn account, significantly boosting visibility and engagement. - Amber Grid’s own LinkedIn grew by ~20% organically.
- The project was awarded gold in the Best Practice Awards 2025, Internal Communications & Employer Branding category.