Adverum Launches AI Visibility Audit

More and more buyers, journalists and job candidates research companies by asking AI assistants such as ChatGPT, Gemini or Perplexity. The answers are built from what is publicly available about a company, so they can be outdated or wrong – and companies rarely see them.

Research supports this: in Muck Rack’s Generative Pulse study published in May 2026, which analysed more than 25 million links cited by AI, journalism accounted for 27% of citations, while paid and advertorial content accounted for just 0.3%.

That is why Adverum is launching an AI Visibility (GEO – generative engine optimization) Audit. We ask five AI systems – ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews – 30–40 typical buyer questions, compare the answers with verified facts and with competitors, map the sources AI relies on and deliver an action plan. After 90 days, we re-run the test to show what has changed.

“AI visibility is a reputation issue. If the media write about a company, it is correctly described in registries and directories, and its website clearly explains what it does, AI will reflect that. If not, AI fills the gaps with whatever it finds – often information about competitors,” says Ieva Naujalytė, Managing Partner at Adverum.

The audit takes 10 working days and is delivered by Adverum’s consultants for companies in the US, UK and EU. Learn more and request an audit at adverum.lt/en/ai-visibility-audit.