CASE
CRISIS COMMUNICATION
Client
EUROPEAN ENERGY
Task
Manage reputation risk, combat misinformation, and promote constructive dialogue on renewable energy and energy independence in Lithuania, taking into account the strong opposition from local communities protesting against the construction of the PtX plant.
Solutions delivered
- We provided strategic risk management and communications consulting services, developing a strategic communications plan for sensitive issues.
- A press conference was held for journalists, during which prominent economists, renewable energy experts, and scientists answered questions from the press.
- A meeting was organized with approximately 100 residents of Naujoji Akmenė, during which dialogue was encouraged and detailed information was provided about the construction of the PtX plant.
- Public attacks on social media have decreased, and there weren’t any negative publications in the local media in Naujoji Akmenė.
- Following the events, positive and objective articles about the PtX plant in Lithuania appeared in the major national media.
- The CEO of European Energy Lithuania became the most frequently cited figure in energy sector publications.