CASE
CROSS-BORDER COMMUNICATION
Client
Lithuania Travel
Task
To increase awareness of Lithuania as an attractive leisure and holiday destination among European travelers and attract them to Lithuania to experience our history, culture, nature, wellness, traditional entertainment, and gastronomic heritage.
Solutions delivered
- To do that, we implemented an intensive media relations campaign in target markets – Poland, Germany, the United Kingdom, the Netherlands, Italy, Spain, Israel, Latvia, and Estonia.
- The message about Lithuania as an attractive holiday destination was featured in 199 foreign media publications and social media accounts. The media channels in which the publications appeared together reach an international audience of more than 1.5 billion.
- Bronze Award in the International Communications category in 2025 (PR IMPACT AWARDS).