CASE
CROSS-BORDER COMMUNICATION
Client
Lithuania Travel
Task
To increase the visibility of Lithuania as a gastronomic travel destination in Europe, attract international food enthusiasts, and support local gastronomy by presenting the MICHELIN Guide
Lithuania 2024.
Solutions delivered
- We invited 22 influencers and journalists from Germany, Poland, Scandinavia, and Estonia to attend our gastronomic tours.
- Tours’ coverage and a dedicated PR campaign secured us 76 placements in international media outlets.
- The message about Lithuania as an emerging gastronomic destination reached an international audience of more than 10 million people.
- The project won 3rd place in the International Communication category at the PR Impact Awards 2025.
Time
2024 March–July