CASE
EMPLOYER BRANDING
Client
Volfas Engelman
Task
To strengthen the reputation of Volfas Engelman
and promote their brand.
Solutions delivered
- In collaboration with our client and creative partners, we developed a compelling, influential content-focused campaign with the aim of transforming the negative attitudes of Lithuanians
and brighten their daily lives, inspiring and motivating people to share kind words. - Our activities included a video experiment with brewery employees, the creation of positive news pages on the most popular Lithuanian portals – Delfi, TV3, Lrytas, and 15min, as well as initiating discussions about kind words on one of the most listened-to Lithuanian radio stations, M-1.
- More than 70 articles on positive news and the power of kind words were prepared and published.
- 38% of the radio audience was reached.
- 15,000 YouTube video views.
- 144,274,079 online advertising impressions.
- 73,751 clicks
- Gold at the 2024 Public Relations Global Network (PRGN) awards in San Francisco, in the Integrated Communications and Sustainability categories, and bronze at the PR Impact Awards 2024 in the Integrated Corporate Communications category.