CASE
PUBLIC RELATIONS
Client
Lithuanian Road Association
Task
To reveal the problems of road infrastructure in the country, draw attention to the main challenges and current issues in this sector.
Solutions delivered
- Preparation, initiation, and publication of relevant articles and expert comments in the media.
- Communication on social media – educational content.
- Organisation of annual press conferences on the condition and problems of Lithuanian roads.
- The head of the association has become one of the most quoted representatives of Lithuania’s road infrastructure sector.
- Our communication efforts have reached decision-makers.
- Our social media channels have seen sustained year‑on‑year increases in both audience size and engagement.