Adverum’s communication projects have received international recognition

Adverum has won two gold and three silver awards at the Public Relations Global Network (PRGN) awards for independent PR agencies from around the world. The annual PRGN awards event recognizes the companies offering their clients the best communication solutions. This year, 173 campaigns from 30 agencies were nominated for the awards. 

We won gold in the Agency Cooperation category for the client “Lithuania Travel,” creating a campaign presenting Lithuania through the prism of gastro tourism while also announcing that several of the nation’s restaurants had been awarded the prestigious Michelin star this year. We established contacts with journalists and opinion-makers, and press releases reached over 170 million readers across Europe. Influencers from Germany, Latvia, and Poland visited Lithuania, explored several restaurants and other tourist destinations, and created and shared content on social networks and other media channels.

Another gold was awarded in the Crisis Management category for a reputational crisis management campaign for a company in the energy sector.

We secured silver in the Pro Bono category, working together with humanist marriage ceremony organizers “Taip kitaip,” wedding planner Laura Vagonė, and the Lithuanian Centre for Human Rights to realize a special celebration – a humanist marriage ceremony. The project also won silver in the Events category.

Another Adverum project also received international recognition, winning silver in the Internal Communications and Employer Branding category. As part of the “Team support matters” campaign, we with our partners created a video project featuring five paralympians and the employees of client Girteka. The message uniting all the videos is that team support is equally important in an organization and Paralympic sport.

“International recognition only encourages us to be even more courageous in taking on ideas that may sound unrealistic at first, and at the same time, it encourages us, Lithuanians, to not be afraid of spreading the word to the world about what projects we can implement. It’s not the first year I’ve been convinced we can stand out on the international stage with bold ideas. Thank you to our clients who believe in and trust us and encourage our creativity and, of course, to our ambitious and professional team at Adverum, without whom all these projects would simply not be possible,” says Ieva Naujalytė, Managing Partner at Adverum.

PRGN is an international network of 58 independent communications agencies from North and South America, Europe, the Middle East, Africa, Australia, and Asia. PRGN, in operation since 1999, is one of the largest international PR networks in the world.