CASE
CROSS-BORDER COMMUNICATION
Client
Inovacijų agentūra / Innovation Agency Lithuania
Task
To present Lithuania’s life sciences potential to the global markets via prestigious International life sciences vertical media outlets.
Solutions delivered
- Media relations: journalists‘ selection and invitation to Vilnius, 2-day media tour around Lithuanian life sciences companies and organizations;
- 5 journalists from prestigious media outlets from the UK, Germany, and Belgium came to see our life sciences potential – and met big companies, perspective startups, and organizations supporting the ecosystem.
- The results: Journalists’ kind posts on LinkedIn and publications on Lithuania’s life sciences and the visit published.