CASE
EMPLOYER BRANDING
Client
McMaster-Carr
Task
Implementing an employer branding project for a multicultural company employing several thousand people – creating brands that represent different employee groups.
Solutions delivered
- A family of brands was created inspired by the company’s logo and reflecting the values of different employee groups;
- We conducted studies and created logos for Black Employees, Mi Gente, Asian Pacific Americans, Pride Alliance, Disability Visibility, First Generation, Interfaith, and Military community. All the employee groups were involved in the process and acted as co-creators.