CASE
CROSS-BORDER COMMUNICATION
Client
Inovacijų agentūra / Innovation Agency Lithuania
Task
The task was to represent the Lithuanian Startup Ecosystem at one of the leading annual startup and tech events in Helsinki, Finland – SLUSH that took place on Nov 17-18, 2022.
Solutions delivered
- Media relations before, during, and after the event to present Lithuania’s startup ecosystem;
- 2 press releases on the Lithuanian startup ecosystem values and participation at Slush were distributed, reaching more than 170M potential audience combined;
- Media pitches on the Lithuanian startup ecosystem resulted in publications in Startup Reporter and Startup Magazine;
- 10 media representatives visited the Lithuania’s stand on-site.