How Brands Should Respond to the Crisis in Ukraine?

Russia’s invasion of Ukraine is on everyone’s mind. It may not directly affect your business, but PR people should take precautionary steps to avoid unintentional missteps during this crisis. Here’s

Communicating Lithuania in Germany

By Uwe Schmidt, Managing Partner of Adverum’s German PR partner Industrie-Contact AG We as Adverum’s German partner agency had the nice task of communicating Lithuania to German media. We learned

The Dark Side of Employer Branding

It looks like successful employer branding is on everyone’s mind lately, dazzling with fun and creativity. But our account director Anastasija Zemdliauskaite who has been working with employer branding for

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