Communicating Lithuania in Germany

By Uwe Schmidt, Managing Partner of Adverum’s German PR partner Industrie-Contact AG We as Adverum’s German partner agency had the nice task of communicating Lithuania to German media. We learned

8 Rules of New Reality Employer Branding

What is the New Normal in Employer Branding? How can companies adapt to changes brought by COVID-19 and remain the best place to work? Is now the best time to

Defining Criteria for the Best PR Firm

Today public relations is a profession that can fit a number of roles and functions, including media relations, corporate and marketing communications, brand awareness, creative solutions, and the list goes

7 effective ways to communicate with Gen Z

You’re right to think, that baby boomers and Gen Xers are more relevant to your business today. But researches argue that 70% of the average household spending decisions already are

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