CASE
CORPORATE COMMUNICATIONS
Client
Yukon
Task
Ensure transparency, support corporate citizenship, and create “Yukon Advanced Optics Worldwide” employer image from scratch.
Solutions delivered
- Transparent communication of business data – media releases about the investments and business results;
- CEO’s reputation building: exclusive interviews with the CEO;
- CSR: media releases, interviews and initiated articles about the social causes “Yukon Advanced Optics Worldwide” is supporting;
- Brand advocacy among the employees by researching and improving internal communication processes and activities. We created an employer branding communication strategy, implemented it through internal materials, anniversary magazine for all the employees in 6 countries, and a newcomers handbook.