CASE
PUBLIC RELATIONS
Client
Wizz Air
Task
Communication management and maintaining the excellent image of Wizzair while closing a flight base in Riga
Solutions delivered
- A media conference in Vilnius for journalists of the country’s leading news channels
- The message was controlled by focusing on the good news for Lithuania – the transfer of a plane from Riga to Vilnius
- A few hours later, the announcement in Latvia came out about the closure of the base in Riga, which was no longer receiving much media interest
- 32 positive or neutral publications per week