CASE
INTEGRATED COMMUNICATION
Client
Amber Grid
Task
Create an integrated communication campaign, during which Lithuanian residents living or owning land near the main gas pipeline would be informed about what requirements must be met in protection zones and area classes.
Solutions delivered
- Campaign name and visuals;
- Media relations – press releases, initiated articles;
- Video clips about safety requirements in protection zones and voetovė classes;
- Informational posters in the neighbourhoods of local communities;
- Design and implementation of an outdoor advertising campaign;
- Digital campaign – Google Ads, GDN, YouTube, – Online banner campaign;
- Multiple publications on municipalities websites