CASE
CRISIS COMMUNICATION
Client
K2 LT
Task
To manage the crisis arising from the situation where the deceased could not be cremated due to exceeding weight.
Solutions delivered
- Consultancy on direct communication with the family: compensation, and creating mutual understanding of the situation;
- Information renewed and/or reminded on K2 website and in the newsletter;
- Media relations: additional information given to the interested journalists;
- A positive relationship with the deceased’s relatives resulted in emerging mutual understanding;
- Further media inquiries didn’t end up in any publications.