{"id":4551,"date":"2021-05-07T13:59:52","date_gmt":"2021-05-07T13:59:52","guid":{"rendered":"https:\/\/adverum.lt\/?p=4551"},"modified":"2022-03-08T14:01:45","modified_gmt":"2022-03-08T14:01:45","slug":"a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes","status":"publish","type":"post","link":"https:\/\/adverum.lt\/en\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\/","title":{"rendered":"A. Zabarauskas: How Will We Deceive Ourselves Today? Rise of the Deepfakes"},"content":{"rendered":"<p><strong>Aistis Zabarauskas, a Partner at Adverum, at conference LOGIN 2021, talked about how easy it is to pretend to be someone else with the help of new technologies.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">In his keynote, How Will We Deceive Ourselves Today? Aistis talked about the rise of \u201cdeep fakes\u201d &#8211; messages that can be created by presenting an image to AI and asking technology to describe it, or, conversely, by providing AI with a description and asking it to generate an image. Such counterfeits can be used in many ways for both good and evil.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Back in 2020, in Great Britain, a fake greeting was announced on behalf of the Queen at Christmas time. This <\/span><i><span style=\"font-weight: 400;\">deepfake <\/span><\/i><span style=\"font-weight: 400;\">was created intentionally &#8211; to demonstrate how good the technology has gotten over the past few years. People have developed technological tools to clone voices, create images, and write texts. This is yet another problem humanity will have to face and learn to deal with, says A. Zabarauskas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because content manipulation tools are now available to everyone, it is essential to remain vigilant \u2013 don\u2019t blindly trust the information you see and hear, and always double-check your sources.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aistis Zabarauskas, a Partner at Adverum, at conference LOGIN 2021, talked about how easy it is to pretend to be someone else with the help of new technologies.\u00a0 In his keynote, How Will We Deceive Ourselves Today? Aistis talked about&hellip;<\/p>\n","protected":false},"author":4,"featured_media":4549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44,43,5],"tags":[102,110,111],"class_list":["post-4551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-know-how","category-news","tag-aistis-zabarauskas-2","tag-deep-fake-2","tag-login-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A. Zabarauskas: How Will We Deceive Ourselves Today? Rise of the Deepfakes - Adverum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adverum.lt\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A. Zabarauskas: How Will We Deceive Ourselves Today? Rise of the Deepfakes - Adverum\" \/>\n<meta property=\"og:description\" content=\"Aistis Zabarauskas, a Partner at Adverum, at conference LOGIN 2021, talked about how easy it is to pretend to be someone else with the help of new technologies.\u00a0 In his keynote, How Will We Deceive Ourselves Today? Aistis talked about&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adverum.lt\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\/\" \/>\n<meta property=\"og:site_name\" content=\"Adverum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adverum\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-07T13:59:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-08T14:01:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adverum.lt\/wp-content\/uploads\/2022\/03\/WEB-front-37.png\" \/>\n\t<meta property=\"og:image:width\" content=\"751\" \/>\n\t<meta property=\"og:image:height\" content=\"501\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ieva Naujalyte\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ieva Naujalyte\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/adverum.lt\\\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adverum.lt\\\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\\\/\"},\"author\":{\"name\":\"Ieva Naujalyte\",\"@id\":\"https:\\\/\\\/adverum.lt\\\/#\\\/schema\\\/person\\\/327e52bb8b93b7f1eb2f692fcac0751a\"},\"headline\":\"A. Zabarauskas: How Will We Deceive Ourselves Today? Rise of the Deepfakes\",\"datePublished\":\"2021-05-07T13:59:52+00:00\",\"dateModified\":\"2022-03-08T14:01:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/adverum.lt\\\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\\\/\"},\"wordCount\":200,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/adverum.lt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/adverum.lt\\\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adverum.lt\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/WEB-front-37.png\",\"keywords\":[\"Aistis Zabarauskas\",\"Deep fake\",\"Login\"],\"articleSection\":[\"INSIGHTS\",\"KNOW-HOW\",\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/adverum.lt\\\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adverum.lt\\\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\\\/\",\"url\":\"https:\\\/\\\/adverum.lt\\\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\\\/\",\"name\":\"A. Zabarauskas: How Will We Deceive Ourselves Today? Rise of the Deepfakes - Adverum\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adverum.lt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adverum.lt\\\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adverum.lt\\\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adverum.lt\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/WEB-front-37.png\",\"datePublished\":\"2021-05-07T13:59:52+00:00\",\"dateModified\":\"2022-03-08T14:01:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adverum.lt\\\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/adverum.lt\\\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/adverum.lt\\\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/adverum.lt\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/WEB-front-37.png\",\"contentUrl\":\"https:\\\/\\\/adverum.lt\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/WEB-front-37.png\",\"width\":751,\"height\":501},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/adverum.lt\\\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/adverum.lt\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A. Zabarauskas: How Will We Deceive Ourselves Today? Rise of the Deepfakes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/adverum.lt\\\/#website\",\"url\":\"https:\\\/\\\/adverum.lt\\\/\",\"name\":\"Adverum\",\"description\":\"Stories of tomorrow\",\"publisher\":{\"@id\":\"https:\\\/\\\/adverum.lt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/adverum.lt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/adverum.lt\\\/#organization\",\"name\":\"Adverum\",\"url\":\"https:\\\/\\\/adverum.lt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/adverum.lt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/adverum.lt\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Adverum_logo_stories_tagline_PNG.png\",\"contentUrl\":\"https:\\\/\\\/adverum.lt\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Adverum_logo_stories_tagline_PNG.png\",\"width\":1773,\"height\":1773,\"caption\":\"Adverum\"},\"image\":{\"@id\":\"https:\\\/\\\/adverum.lt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/adverum\",\"https:\\\/\\\/www.instagram.com\\\/adverum.lt\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ad-verum\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCMUwkAn7BzeUIcVb0iUY92g\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/adverum.lt\\\/#\\\/schema\\\/person\\\/327e52bb8b93b7f1eb2f692fcac0751a\",\"name\":\"Ieva Naujalyte\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0f5f5b226eb42805a34e25156ce9ce01869e441353de40332a22dd977a3ab3d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0f5f5b226eb42805a34e25156ce9ce01869e441353de40332a22dd977a3ab3d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0f5f5b226eb42805a34e25156ce9ce01869e441353de40332a22dd977a3ab3d?s=96&d=mm&r=g\",\"caption\":\"Ieva Naujalyte\"},\"url\":\"https:\\\/\\\/adverum.lt\\\/en\\\/author\\\/ieva\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A. Zabarauskas: How Will We Deceive Ourselves Today? Rise of the Deepfakes - Adverum","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adverum.lt\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\/","og_locale":"en_US","og_type":"article","og_title":"A. Zabarauskas: How Will We Deceive Ourselves Today? Rise of the Deepfakes - Adverum","og_description":"Aistis Zabarauskas, a Partner at Adverum, at conference LOGIN 2021, talked about how easy it is to pretend to be someone else with the help of new technologies.\u00a0 In his keynote, How Will We Deceive Ourselves Today? Aistis talked about&hellip;","og_url":"https:\/\/adverum.lt\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\/","og_site_name":"Adverum","article_publisher":"https:\/\/www.facebook.com\/adverum","article_published_time":"2021-05-07T13:59:52+00:00","article_modified_time":"2022-03-08T14:01:45+00:00","og_image":[{"width":751,"height":501,"url":"https:\/\/adverum.lt\/wp-content\/uploads\/2022\/03\/WEB-front-37.png","type":"image\/png"}],"author":"Ieva Naujalyte","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ieva Naujalyte","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/adverum.lt\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\/#article","isPartOf":{"@id":"https:\/\/adverum.lt\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\/"},"author":{"name":"Ieva Naujalyte","@id":"https:\/\/adverum.lt\/#\/schema\/person\/327e52bb8b93b7f1eb2f692fcac0751a"},"headline":"A. Zabarauskas: How Will We Deceive Ourselves Today? Rise of the Deepfakes","datePublished":"2021-05-07T13:59:52+00:00","dateModified":"2022-03-08T14:01:45+00:00","mainEntityOfPage":{"@id":"https:\/\/adverum.lt\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\/"},"wordCount":200,"commentCount":0,"publisher":{"@id":"https:\/\/adverum.lt\/#organization"},"image":{"@id":"https:\/\/adverum.lt\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\/#primaryimage"},"thumbnailUrl":"https:\/\/adverum.lt\/wp-content\/uploads\/2022\/03\/WEB-front-37.png","keywords":["Aistis Zabarauskas","Deep fake","Login"],"articleSection":["INSIGHTS","KNOW-HOW","News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/adverum.lt\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/adverum.lt\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\/","url":"https:\/\/adverum.lt\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\/","name":"A. Zabarauskas: How Will We Deceive Ourselves Today? Rise of the Deepfakes - Adverum","isPartOf":{"@id":"https:\/\/adverum.lt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adverum.lt\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\/#primaryimage"},"image":{"@id":"https:\/\/adverum.lt\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\/#primaryimage"},"thumbnailUrl":"https:\/\/adverum.lt\/wp-content\/uploads\/2022\/03\/WEB-front-37.png","datePublished":"2021-05-07T13:59:52+00:00","dateModified":"2022-03-08T14:01:45+00:00","breadcrumb":{"@id":"https:\/\/adverum.lt\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adverum.lt\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adverum.lt\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\/#primaryimage","url":"https:\/\/adverum.lt\/wp-content\/uploads\/2022\/03\/WEB-front-37.png","contentUrl":"https:\/\/adverum.lt\/wp-content\/uploads\/2022\/03\/WEB-front-37.png","width":751,"height":501},{"@type":"BreadcrumbList","@id":"https:\/\/adverum.lt\/a-zabarauskas-how-will-we-deceive-ourselves-today-rise-of-the-deepfakes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adverum.lt\/en\/"},{"@type":"ListItem","position":2,"name":"A. Zabarauskas: How Will We Deceive Ourselves Today? Rise of the Deepfakes"}]},{"@type":"WebSite","@id":"https:\/\/adverum.lt\/#website","url":"https:\/\/adverum.lt\/","name":"Adverum","description":"Stories of tomorrow","publisher":{"@id":"https:\/\/adverum.lt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adverum.lt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/adverum.lt\/#organization","name":"Adverum","url":"https:\/\/adverum.lt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adverum.lt\/#\/schema\/logo\/image\/","url":"https:\/\/adverum.lt\/wp-content\/uploads\/2022\/03\/Adverum_logo_stories_tagline_PNG.png","contentUrl":"https:\/\/adverum.lt\/wp-content\/uploads\/2022\/03\/Adverum_logo_stories_tagline_PNG.png","width":1773,"height":1773,"caption":"Adverum"},"image":{"@id":"https:\/\/adverum.lt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/adverum","https:\/\/www.instagram.com\/adverum.lt\/","https:\/\/www.linkedin.com\/company\/ad-verum\/","https:\/\/www.youtube.com\/channel\/UCMUwkAn7BzeUIcVb0iUY92g"]},{"@type":"Person","@id":"https:\/\/adverum.lt\/#\/schema\/person\/327e52bb8b93b7f1eb2f692fcac0751a","name":"Ieva Naujalyte","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0f5f5b226eb42805a34e25156ce9ce01869e441353de40332a22dd977a3ab3d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0f5f5b226eb42805a34e25156ce9ce01869e441353de40332a22dd977a3ab3d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0f5f5b226eb42805a34e25156ce9ce01869e441353de40332a22dd977a3ab3d?s=96&d=mm&r=g","caption":"Ieva Naujalyte"},"url":"https:\/\/adverum.lt\/en\/author\/ieva\/"}]}},"_links":{"self":[{"href":"https:\/\/adverum.lt\/en\/wp-json\/wp\/v2\/posts\/4551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adverum.lt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adverum.lt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adverum.lt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/adverum.lt\/en\/wp-json\/wp\/v2\/comments?post=4551"}],"version-history":[{"count":1,"href":"https:\/\/adverum.lt\/en\/wp-json\/wp\/v2\/posts\/4551\/revisions"}],"predecessor-version":[{"id":4552,"href":"https:\/\/adverum.lt\/en\/wp-json\/wp\/v2\/posts\/4551\/revisions\/4552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adverum.lt\/en\/wp-json\/wp\/v2\/media\/4549"}],"wp:attachment":[{"href":"https:\/\/adverum.lt\/en\/wp-json\/wp\/v2\/media?parent=4551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adverum.lt\/en\/wp-json\/wp\/v2\/categories?post=4551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adverum.lt\/en\/wp-json\/wp\/v2\/tags?post=4551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}