{"id":4536,"date":"2021-02-10T12:55:35","date_gmt":"2021-02-10T12:55:35","guid":{"rendered":"https:\/\/adverum.lt\/?p=4536"},"modified":"2022-03-08T13:08:47","modified_gmt":"2022-03-08T13:08:47","slug":"4536","status":"publish","type":"post","link":"https:\/\/adverum.lt\/en\/4536\/","title":{"rendered":""},"content":{"rendered":"

Aistis Zabarauskas, the Senior Partner at Adverum, spoke about effective leadership communication and its meaning at the online seminar Leaders’ Communication: Actions and Words organized by Communication Industry Association<\/a> (KIA).<\/span><\/p>\n

According to him, successful communication of a leader consists of three critical points: living according to values, speaking the truth, and ensuring that actions correspond with your words.<\/span><\/p>\n

The best message is the action itself. Unfortunately, I notice too many discrepancies between words and activities in our leaders\u2019 communication.<\/span><\/p>\n

Real agenda is often masked with half-truths and populistic statements, and in the worst cases, even fake information about opponents. It only adds to the trust deficit among the people, says A. Zabarauskas.<\/span><\/p>\n

Social networks are an essential tool in political communication, primarily when it serves as a platform to maintain relationships with the audience. A. Zabarauskas also emphasized the importance of feeling balanced as a leader, which can only be done by communicating with the public as much as possible.<\/span><\/p>\n

If you are interested in the Leadership Communication training by A. Zabarauskas, please contact hello@adverum.lt<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Aistis Zabarauskas, the Senior Partner at Adverum, spoke about effective leadership communication and its meaning at the online seminar Leaders’ Communication: Actions and Words organized by Communication Industry Association (KIA). 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