{"id":4159,"date":"2022-02-25T12:02:54","date_gmt":"2022-02-25T12:02:54","guid":{"rendered":"https:\/\/adverum.lt\/?p=4159"},"modified":"2022-03-02T12:04:56","modified_gmt":"2022-03-02T12:04:56","slug":"how-brands-should-respond-to-the-crisis-in-ukraine","status":"publish","type":"post","link":"https:\/\/adverum.lt\/en\/how-brands-should-respond-to-the-crisis-in-ukraine\/","title":{"rendered":"How Brands Should Respond to the Crisis in Ukraine?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Russia\u2019s invasion of Ukraine is on everyone\u2019s mind. It may not directly affect your business, but PR people should take precautionary steps to avoid unintentional missteps during this crisis. Here\u2019s what you need to know:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pause all scheduled social media posts and newsletters and re-evaluate future content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you don\u2019t have anything relevant to say, don\u2019t say anything at all<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Express genuine support for the people of Ukraine<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remind your employees to be extra vigilant when opening unexpected files or links (cyber attacks are on the rise)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Donate: <\/span><a href=\"https:\/\/lnkd.in\/emZh2ux2\"><span style=\"font-weight: 400;\">https:\/\/lnkd.in\/emZh2ux2<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Unless you have a direct way to influence this crisis and stop the aggression, there\u2019s not much else to do. Except to wait and express solidarity. We are with you, Ukraine! Stay strong.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Russia\u2019s invasion of Ukraine is on everyone\u2019s mind. It may not directly affect your business, but PR people should take precautionary steps to avoid unintentional missteps during this crisis. Here\u2019s what you need to know: Pause all scheduled social media&hellip;<\/p>\n","protected":false},"author":4,"featured_media":4162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28,44,43,4,5],"tags":[81,82],"class_list":["post-4159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cross-border-communication","category-insights","category-know-how","category-marketing","category-news","tag-crisis","tag-ukraine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Brands Should Respond to the Crisis in Ukraine? - Adverum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adverum.lt\/how-brands-should-respond-to-the-crisis-in-ukraine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Brands Should Respond to the Crisis in Ukraine? - Adverum\" \/>\n<meta property=\"og:description\" content=\"Russia\u2019s invasion of Ukraine is on everyone\u2019s mind. 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