{"id":6146,"date":"2026-03-30T10:55:36","date_gmt":"2026-03-30T10:55:36","guid":{"rendered":"https:\/\/adverum.lt\/?post_type=portfolio&#038;p=6146"},"modified":"2026-03-30T13:44:09","modified_gmt":"2026-03-30T13:44:09","slug":"bavarian-traditions-in-lithuania","status":"publish","type":"portfolio","link":"https:\/\/adverum.lt\/en\/portfolio\/bavarian-traditions-in-lithuania\/","title":{"rendered":"BAVARIAN TRADITIONS IN LITHUANIA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6146\" class=\"elementor elementor-6146\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a19cbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a19cbd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0adbaf7\" data-id=\"0adbaf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21d2086 elementor-widget elementor-widget-image-gallery\" data-id=\"21d2086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-6146 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/adverum.lt\/wp-content\/uploads\/2026\/03\/VOLFAS-ENGELMAN-BAVARISKU-TRADICIJU-SKLAIDA-LIETUVOJE.png\" class=\"attachment-full size-full\" alt=\"\" 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elementor-top-column elementor-element elementor-element-2526821 fixed-portfolio-side\" data-id=\"2526821\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9df08f3 elementor-widget elementor-widget-image\" data-id=\"9df08f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/adverum.lt\/wp-content\/uploads\/2019\/09\/slash.png\" title=\"slash\" alt=\"slash\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6676afb elementor-widget elementor-widget-heading\" data-id=\"6676afb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CASE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5ed643 portfolio-category-inner elementor-widget elementor-widget-heading\" data-id=\"e5ed643\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">MARKETING COMMUNICATION<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84c87c0 portfolio-mini-title elementor-widget elementor-widget-heading\" data-id=\"84c87c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Client<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-528dc86 portfolio-text elementor-widget elementor-widget-text-editor\" data-id=\"528dc86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">Volfas Engelman<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4637a72 portfolio-mini-title elementor-widget elementor-widget-heading\" data-id=\"4637a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Task<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce968bb portfolio-text elementor-widget elementor-widget-text-editor\" data-id=\"ce968bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">To introduce Royal Bavarian beverages to the Lithuanian market, raise awareness of Bavarian traditions, and establish Oktoberfest in Kaunas as the only officially recognised Bavarian festival in the Baltic states.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddaad2a portfolio-mini-title elementor-widget elementor-widget-heading\" data-id=\"ddaad2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Solutions delivered<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e7f3c portfolio-text elementor-widget elementor-widget-text-editor\" data-id=\"f2e7f3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span data-sheets-root=\"1\">2 news stories ranked among the Top 5 most-mentioned beverage industry press releases of the year &#8211; one covering the expansion of the royal partnership and new brew launch, the other announcing the Bavarian Weekend in Kaunas.<\/span><\/li><li><span data-sheets-root=\"1\">During the campaign, 14 press releases were published, and social media communication reached approximately 57,400 users.<\/span><\/li><li><span data-sheets-root=\"1\">A high-profile media conference announced the partnership with the Royal Family and showcased new Bavarian beverages. Coverage was secured in all major national outlets and several regional ones, including Delfi, Lrytas, 15min, Verslo \u017einios, Kauno diena, TV3, Kas vyksta Kaune, and \u017dmon\u0117s.<\/span><\/li><li><span data-sheets-root=\"1\">The Oktoberfest in Kaunas attracted almost 6,000 visitors over two days, up from 5,000 visitors the previous year, indicating significant growth for the event.<\/span><\/li><li><span data-sheets-root=\"1\">Approximately 60% of attendees wore traditional Bavarian attire, showing high engagement.<\/span><\/li><li><span data-sheets-root=\"1\">The Bavarian Weekend event welcomed around 500 guests, strengthening off-season brand engagement.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e61ad4 elementor-widget elementor-widget-heading\" data-id=\"8e61ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Time<br><span style=\"font-family: &quot;Roboto Condensed&quot;, sans-serif;font-size: 18px;font-style: normal;font-weight: 400\">2024 May - 2025 April<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":6130,"template":"","class_list":["post-6146","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-marketing-communication","portfolio_category-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BAVARIAN TRADITIONS IN LITHUANIA - Adverum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adverum.lt\/en\/portfolio\/bavarian-traditions-in-lithuania\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BAVARIAN TRADITIONS IN LITHUANIA - Adverum\" \/>\n<meta property=\"og:description\" content=\"CASE MARKETING COMMUNICATION Client Volfas Engelman Task To introduce Royal Bavarian beverages to the Lithuanian market, raise awareness of Bavarian traditions, and establish Oktoberfest in Kaunas as the only officially recognised Bavarian festival in the Baltic states. 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