{"id":6099,"date":"2026-03-27T12:52:55","date_gmt":"2026-03-27T12:52:55","guid":{"rendered":"https:\/\/adverum.lt\/?post_type=portfolio&#038;p=6099"},"modified":"2026-03-31T06:31:57","modified_gmt":"2026-03-31T06:31:57","slug":"volfas-engelman-ice-beer-promotion","status":"publish","type":"portfolio","link":"https:\/\/adverum.lt\/en\/portfolio\/volfas-engelman-ice-beer-promotion\/","title":{"rendered":"VOLFAS ENGELMAN &#8211; ICE BEER PROMOTION"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6099\" class=\"elementor elementor-6099\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a19cbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a19cbd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0adbaf7\" data-id=\"0adbaf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21d2086 elementor-widget elementor-widget-image-gallery\" data-id=\"21d2086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\n<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/adverum.lt\/wp-content\/uploads\/2026\/03\/ICE-BEER-PROMOTION.png\" class=\"attachment-full size-full\" alt=\"\" ids=\"6096\" size=\"full\" columns=\"1\" link=\"none\" orderby=\"post__in\" include=\"6096\" srcset=\"https:\/\/adverum.lt\/wp-content\/uploads\/2026\/03\/ICE-BEER-PROMOTION.png 1080w, https:\/\/adverum.lt\/wp-content\/uploads\/2026\/03\/ICE-BEER-PROMOTION-300x300.png 300w, https:\/\/adverum.lt\/wp-content\/uploads\/2026\/03\/ICE-BEER-PROMOTION-1024x1024.png 1024w, https:\/\/adverum.lt\/wp-content\/uploads\/2026\/03\/ICE-BEER-PROMOTION-150x150.png 150w, https:\/\/adverum.lt\/wp-content\/uploads\/2026\/03\/ICE-BEER-PROMOTION-768x768.png 768w, https:\/\/adverum.lt\/wp-content\/uploads\/2026\/03\/ICE-BEER-PROMOTION-735x735.png 735w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2526821 fixed-portfolio-side\" data-id=\"2526821\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9df08f3 elementor-widget elementor-widget-image\" data-id=\"9df08f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/adverum.lt\/wp-content\/uploads\/2019\/09\/slash.png\" title=\"slash\" alt=\"slash\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6676afb elementor-widget elementor-widget-heading\" data-id=\"6676afb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CASE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5ed643 portfolio-category-inner elementor-widget elementor-widget-heading\" data-id=\"e5ed643\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">MARKETING COMMUNICATION<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84c87c0 portfolio-mini-title elementor-widget elementor-widget-heading\" data-id=\"84c87c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Client<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-528dc86 portfolio-text elementor-widget elementor-widget-text-editor\" data-id=\"528dc86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">Volfas Engelman<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4637a72 portfolio-mini-title elementor-widget elementor-widget-heading\" data-id=\"4637a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Task<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce968bb portfolio-text elementor-widget elementor-widget-text-editor\" data-id=\"ce968bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">To launch new Volfas Engelman ICE non-alcoholic beer<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddaad2a portfolio-mini-title elementor-widget elementor-widget-heading\" data-id=\"ddaad2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Solutions delivered<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e7f3c portfolio-text elementor-widget elementor-widget-text-editor\" data-id=\"f2e7f3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span data-sheets-root=\"1\">Together with the client, we organized a social experiment \u2013 we left a truck open in the center of Vilnius and observed whether passersby would dare to help themselves to non-alcoholic beer.<\/span><\/li><li aria-level=\"1\"><span data-sheets-root=\"1\">The activation was covered on the largest Lithuanian news outlets (Delfi, TV3, Lrytas, 15min, and other media channels).<\/span><\/li><li aria-level=\"1\"><span data-sheets-root=\"1\">Publications generated over 19,000 article views and more than 6,500 video content views.<\/span><\/li><li aria-level=\"1\"><span data-sheets-root=\"1\">The influencer&#8217;s content received 86,538 views and 122,732 story views.<\/span><\/li><li aria-level=\"1\"><span data-sheets-root=\"1\">Public opinion of Volfas Engelman was positive, with the brand seen as innovative, fun, and responsible.<\/span><\/li><li aria-level=\"1\"><span data-sheets-root=\"1\">Gold Award at the Best Practice Awards 2025 for Product or Service Launches category and Bronze in the B2C\/Consumer Communication &#8211; Products category.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e61ad4 elementor-widget elementor-widget-heading\" data-id=\"8e61ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Time<br><font color=\"#414042\" face=\"Roboto Condensed, sans-serif\"><span style=\"font-size: 18px;font-weight: 400;white-space: normal\">2025 June<\/span><\/font><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":6096,"template":"","class_list":["post-6099","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-influencer-relations","portfolio_category-marketing-communication","portfolio_category-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VOLFAS ENGELMAN - ICE BEER PROMOTION - 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