{"id":5480,"date":"2024-06-04T15:56:53","date_gmt":"2024-06-04T15:56:53","guid":{"rendered":"https:\/\/adverum.lt\/?post_type=portfolio&#038;p=5480"},"modified":"2024-06-04T16:00:41","modified_gmt":"2024-06-04T16:00:41","slug":"western-union","status":"publish","type":"portfolio","link":"https:\/\/adverum.lt\/en\/portfolio\/western-union\/","title":{"rendered":"WESTERN UNION"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5480\" class=\"elementor elementor-5480 elementor-5479\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a19cbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a19cbd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0adbaf7\" data-id=\"0adbaf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21d2086 elementor-widget elementor-widget-image-gallery\" data-id=\"21d2086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-5480 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/adverum.lt\/wp-content\/uploads\/2024\/06\/Western-union.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/adverum.lt\/wp-content\/uploads\/2024\/06\/Western-union.jpg 1080w, https:\/\/adverum.lt\/wp-content\/uploads\/2024\/06\/Western-union-300x300.jpg 300w, https:\/\/adverum.lt\/wp-content\/uploads\/2024\/06\/Western-union-1024x1024.jpg 1024w, https:\/\/adverum.lt\/wp-content\/uploads\/2024\/06\/Western-union-150x150.jpg 150w, https:\/\/adverum.lt\/wp-content\/uploads\/2024\/06\/Western-union-768x768.jpg 768w, https:\/\/adverum.lt\/wp-content\/uploads\/2024\/06\/Western-union-735x735.jpg 735w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2526821 fixed-portfolio-side\" data-id=\"2526821\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9df08f3 elementor-widget elementor-widget-image\" data-id=\"9df08f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/adverum.lt\/wp-content\/uploads\/2019\/09\/slash.png\" title=\"slash\" alt=\"slash\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6676afb elementor-widget elementor-widget-heading\" data-id=\"6676afb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CASE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5ed643 portfolio-category-inner elementor-widget elementor-widget-heading\" data-id=\"e5ed643\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">EMPLOYER BRANDING<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84c87c0 portfolio-mini-title elementor-widget elementor-widget-heading\" data-id=\"84c87c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Client<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-528dc86 portfolio-text elementor-widget elementor-widget-text-editor\" data-id=\"528dc86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>WESTERN UNION<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4637a72 portfolio-mini-title elementor-widget elementor-widget-heading\" data-id=\"4637a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Task<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce968bb portfolio-text elementor-widget elementor-widget-text-editor\" data-id=\"ce968bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before working with us, &#8220;Western Union&#8221; had the reputation of a great employer for the people who are just starting their carreers (it hired many students and post-graduates). But this reputation started started to hinder attracting highly-skilled, experienced talent. With these activities we reoriented the communication towards experienced specialists showcasing the international carreer opportunities while strengthening the part of the company&#8217;s EVP (Employer Value Proposition) &#8220;Work truly globally from Vilnius&#8221;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddaad2a portfolio-mini-title elementor-widget elementor-widget-heading\" data-id=\"ddaad2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Solutions delivered<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e7f3c portfolio-text elementor-widget elementor-widget-text-editor\" data-id=\"f2e7f3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>2 focus groups (one with the lower, another with the higher seniority level employees) to clarify the need to improve employer branding and to identify the most relevant and attractive aspect of EVP for the target audience.<\/li><li>3 interviews with highly skilled professionals with a great career history in &#8220;Western Union&#8221; were distributed to the major national media.<\/li><li>6 expert press releases about the organizational culture, employee development, and \u201cWestern Union\u201d HR initiatives and employment opportunities.<\/li><li>An article in \u201cDelfi\u201d about the open positions in the company.<\/li><li>Content marketing project of 6 articles and ads in www.15min.lt &#8220;Career without borders&#8221;, based on true stories of \u201cWestern Union\u201d employees and illustrated with their photoshoot portraits.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e61ad4 elementor-widget elementor-widget-heading\" data-id=\"8e61ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Time<br><font color=\"#414042\" face=\"Roboto Condensed, sans-serif\"><span style=\"font-size: 18px;font-weight: 400;white-space: normal\">2021-2022&nbsp;<\/span><\/font> <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":5482,"template":"","class_list":["post-5480","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-employer-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WESTERN UNION - Adverum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adverum.lt\/portfolio\/western-union\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WESTERN UNION - Adverum\" \/>\n<meta property=\"og:description\" content=\"CASE EMPLOYER BRANDING Client WESTERN UNION Task Before working with us, &#8220;Western Union&#8221; had the reputation of a great employer for the people who are just starting their carreers (it hired many students and post-graduates). 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