{"id":5224,"date":"2024-05-09T11:23:30","date_gmt":"2024-05-09T11:23:30","guid":{"rendered":"https:\/\/adverum.lt\/?post_type=portfolio&#038;p=5224"},"modified":"2024-05-09T11:26:34","modified_gmt":"2024-05-09T11:26:34","slug":"lithuanian-transport-safety-administration","status":"publish","type":"portfolio","link":"https:\/\/adverum.lt\/en\/portfolio\/lithuanian-transport-safety-administration\/","title":{"rendered":"LITHUANIAN TRANSPORT SAFETY ADMINISTRATION"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5224\" class=\"elementor elementor-5224 elementor-5223\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a19cbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a19cbd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0adbaf7\" data-id=\"0adbaf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21d2086 elementor-widget elementor-widget-image-gallery\" data-id=\"21d2086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-5224 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/adverum.lt\/wp-content\/uploads\/2024\/05\/Spausk-atsarguma\u0328.-Paspirtukai.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/adverum.lt\/wp-content\/uploads\/2024\/05\/Spausk-atsarguma\u0328.-Paspirtukai.png 1080w, https:\/\/adverum.lt\/wp-content\/uploads\/2024\/05\/Spausk-atsarguma\u0328.-Paspirtukai-300x300.png 300w, https:\/\/adverum.lt\/wp-content\/uploads\/2024\/05\/Spausk-atsarguma\u0328.-Paspirtukai-1024x1024.png 1024w, https:\/\/adverum.lt\/wp-content\/uploads\/2024\/05\/Spausk-atsarguma\u0328.-Paspirtukai-150x150.png 150w, https:\/\/adverum.lt\/wp-content\/uploads\/2024\/05\/Spausk-atsarguma\u0328.-Paspirtukai-768x768.png 768w, https:\/\/adverum.lt\/wp-content\/uploads\/2024\/05\/Spausk-atsarguma\u0328.-Paspirtukai-735x735.png 735w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2526821 fixed-portfolio-side\" data-id=\"2526821\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9df08f3 elementor-widget elementor-widget-image\" data-id=\"9df08f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/adverum.lt\/wp-content\/uploads\/2019\/09\/slash.png\" title=\"slash\" alt=\"slash\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6676afb elementor-widget elementor-widget-heading\" data-id=\"6676afb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CASE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5ed643 portfolio-category-inner elementor-widget elementor-widget-heading\" data-id=\"e5ed643\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">PUBLIC RELATIONS<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84c87c0 portfolio-mini-title elementor-widget elementor-widget-heading\" data-id=\"84c87c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Client<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-528dc86 portfolio-text elementor-widget elementor-widget-text-editor\" data-id=\"528dc86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lithuanian Transport Safety Administration<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4637a72 portfolio-mini-title elementor-widget elementor-widget-heading\" data-id=\"4637a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Task<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce968bb portfolio-text elementor-widget elementor-widget-text-editor\" data-id=\"ce968bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The creation and implementation of campaign for Lithuanian Transport Safety Administration. The &#8220;Click the Caution&#8221; campaign aimed to increase the self-awareness of electric scooter drivers, promote safe driving recommendations, and motivate them to comply with road regulations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddaad2a portfolio-mini-title elementor-widget elementor-widget-heading\" data-id=\"ddaad2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Solutions delivered<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e7f3c portfolio-text elementor-widget elementor-widget-text-editor\" data-id=\"f2e7f3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\">The visual identity was created;<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">The project was launched and presented with Vilnius City Municipality and the Ministry of Transport and Communications of the Republic of Lithuania: the campaign logo was painted on the bicycle path on the White Bridge;<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Two experiments were implemented: one at the beginning of the campaign and one at the end of the campaign. The first was a five-hour video experiment on one of the busiest streets in Vilnius &#8211; people on electric scooters were filmed, offenders of the road traffic rules were counted, and the most frequent violations were identified. The second was to encourage and cheer up scooter riders who follow the rules, thus reminding the benefit of the correct participation in traffic;<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Online training with influencer Ignas Bak\u0117jus was organized featuring safety rules while riding e-scooter;<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">The campaign involved e-scooter renting spots and sellers and opinion leaders, such as Paul De Miko, Goda Problema, Dalia Belickait\u0117, and Edvinas Krupinskas.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">An online safe riding test for e-scooter riders has been created and published on the <a class=\"waffle-rich-text-link\" href=\"http:\/\/delfi.lt\/\">Delfi.lt<\/a> news portal.<\/li><\/ul><p>Results:<\/p><ul><li>Increased proportion of respondents (e-scooter renters and sellers) encouraging e-scooter riders to ride a scooter safely.<\/li><li>The number of people wearing helmets increased by 6%.<\/li><li>The number of people riding electric scooters with an additional person decreased by 5%.<\/li><li>The number of e-scooter sellers and renters who were educating their clients on safe driving increased by 25%.<\/li><li>The campaign was successfully introduced on the national television show, providing a successful launch and increased visibility.<\/li><li>In total, the campaign was mentioned in 90 articles, with an overall reach of 5,8 million.<\/li><li>Our target audiences were reached through influencer marketing across various social media channels, including Instagram, Facebook, and TikTok, reaching 700 thousand of the target audience.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e61ad4 elementor-widget elementor-widget-heading\" data-id=\"8e61ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Time<br><br><font color=\"#414042\" face=\"Roboto Condensed, sans-serif\"><span style=\"font-size: 18px;font-weight: 400\">2023 April-October<\/span><\/font><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":5226,"template":"","class_list":["post-5224","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-creative-services","portfolio_category-influencer-relations","portfolio_category-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LITHUANIAN TRANSPORT SAFETY ADMINISTRATION - Adverum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adverum.lt\/portfolio\/lithuanian-transport-safety-administration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LITHUANIAN TRANSPORT SAFETY ADMINISTRATION - Adverum\" \/>\n<meta property=\"og:description\" content=\"CASE PUBLIC RELATIONS Client Lithuanian Transport Safety Administration Task The creation and implementation of campaign for Lithuanian Transport Safety Administration. 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