How Brands Should Respond to the Crisis in Ukraine?

Russia’s invasion of Ukraine is on everyone’s mind. It may not directly affect your business, but PR people should take precautionary steps to avoid unintentional missteps during this crisis. Here’s

The Dark Side of Employer Branding

It looks like successful employer branding is on everyone’s mind lately, dazzling with fun and creativity. But our account director Anastasija Zemdliauskaite who has been working with employer branding for

Aistis Zabarauskas, the Senior Partner at Adverum, spoke about effective leadership communication and its meaning at the online seminar Leaders’ Communication: Actions and Words organized by Communication Industry Association (KIA).

What to Expect in 2021 in the PR Industry?

2020 has shaken the world and initially has hit communication businesses hard. However, the situation quickly turned, and communication services became necessary to the private and public sectors.  Ieva Naujalytė,

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